The success of any business largely depends on its customers and customer ‘service. They are the lifelines for the survival of any venture in the world, and no business can prosper if it does not have potential customers in its unique market. Listed below are some guidelines that how to keep your customers in Edenred happy and make them coming back to you using a business reward program –http://www.edenred.com.sg/crm.html
To retain customers for your business, it is very imperative to keep your existing customers happy and contented with your products and service by using a business reward program. Provide them the best of the world with your products and services.
Keep a regular touch with your customers by sending e-mails and cards at their given address. Make them aware in case there is any sales promotional activity or special discounts running on a particular season. It is a great way to foster a feeling of belonging to customers and build customers rapport.
You could also send a small gift once in a year, on the occasion of Christmas or New-Year. You could save their birthdays and anniversaries at your database with their permission and send them cards as well. It is a great marketing strategy to retain customers at a very low cost. Never forget to appreciate them for being your loyal customers. It also creates a personal bond with them beyond the boundaries of your business.
Always pay utmost attention to their negative feedback and complaints, do not ignore their problems. It is easier to sell your services to your existing customers rather than to new customers who have no idea about your company and products. Hence, to build a list of happy customers, it is important to give time to their concerns and issues.
Give your existing customers top priorities and put them first when it comes to providing customer service. Sometimes your customers may have other issues such as with the purchase of the product or its quality, prices, etc. Try to get to the root of trouble and make them feel special.
Acknowledgment of your customers is also a nice way to form a bond with them. Whenever your customer walks into your store or workplace, greet him/her with gratitude and courtesy. It makes him essential and lures him to keep coming back to your store again and again.
You should make a customer feedback form where he/she can write down about his experience shopping at your store and the reaction of your employees. It is helpful to know your customers’ grievances and improve your customer service in the future. Make sure whatever time your customer spends at your store for shopping, he/she gets the best, and instant customer service and his purchase goes smooth.
Keep your terms and conditions for the purchase and exchange of the product or item very clear and transparent. Make sure your customers do not face any hassle while returning or exchanging any item and enjoy a delightful shopping experience at your store.
You could also provide sales, discounts and other value-added products time to time to increase your sales and keep your existing customers happy by giving them other options like “buy one, get one free” etc.
Customers who are very frequent in your store and buy multiple products from your stores you could offer them a business reward program in Edenred. For your loyal customers, you could also organize special privileges like holidays, food coupons, etc. this is an excellent method to hold back your loyal customers and create trust with them.