Sales and marketing through internet is a continual activity that requires you to keep working at it all the time. First of all, you would need to generate sufficient traffic into your website so that people get to know more about your product offering. Then you need to work towards generating sales leads and converting them. Most important of all you would need to keep your audience interest alive in your site so that they keep coming back to your website.
While you would need to keep looking for new potential customer base all the time, it is seen that the chances of being able to convert and close the sale is more with a repeat buyer than a new prospect.
You would need to get hold on your marketing plan whereby you are able to build customer loyalty wherein they are likely to be interested in your products at all times.
There are many ways of building customer loyalty program communication programs in Singapore. From mailing lists to auto responder services, you can be innovative and keep in touch with each one of your customers to anticipate his needs and position your proposition to him, thus making him want to come back and buy your products.
If you are serious about wanting to build customer loyalty program, you will find a lot many models and processes to choose from. Many websites and consultants can guide you through the processes and help you build a successful model that fits in with your marketing strategy too.
But then, loyalty program alone will not help you retain your customers. Customer satisfaction has to be the key and they need to be happy with your first buy of your products and services.
So first concentrate on your product offering and ensure that the customer is satisfied. At the next level, you would need to get to know your customer well and reach out to him and build a communication channel with him and let him know that he is important to you.
Let your communication with the customer be centred on him and his experience with your products and do not get into a direct sales talk. Always be on the listening mode and get his feedback as well as his feelings, which hold the key to his future buying behaviours.